# identity.md

## Organization Overview
- **Company Name:** Plunge
- **Mission:** To make cold therapy accessible to all. (See: https://plunge.com/pages/about-us, https://plunge.com/pages/our-story)
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Born in California. Details forthcoming on founding date. (See: https://plunge.com/pages/about-us)
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to changing lives worldwide by making cold therapy accessible through innovative design. (See: https://plunge.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Provides cold plunges and saunas for home and business, emphasizing flexible financing, zero-cost delivery, and a 12-month warranty. (See: https://plunge.com/)
- **Location(s) and Geographic Presence:** Headquartered in California, serving customers worldwide. (See: https://plunge.com/pages/about-us)
- **Key Partnerships and Affiliations:** Details forthcoming.